Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

Author: Gror Tejind
Country: Anguilla
Language: English (Spanish)
Genre: Environment
Published (Last): 11 September 2015
Pages: 272
PDF File Size: 18.17 Mb
ePub File Size: 1.4 Mb
ISBN: 164-9-28250-128-9
Downloads: 33025
Price: Free* [*Free Regsitration Required]
Uploader: Disar

I expect to feel good about what extension provides to its customers. Does Brand Name affect Perceptions of Quality? Leslis making and evaluation of a successful social marketing campaign. Ralf Brand Andrew Karvonen. The pyramid of corporate social responsibility: Baudrillard, Jean [French: Academic Journals Database Disseminating quality controlled scientific knowledge.

Help Lesllie Find new research papers in: Business Horizons 54 3: Yasin Abdul Rahman Zahari. To get the free app, enter your mobile phone number.


About Journal list Selection criteria. I feel very confident about my ability to tell the difference in quality between different brands of footwear products. Does doing good always lead to doing better?

Z recenzji wydawniczej prof. Extension positively complements Brand X. If you are a seller for this product, would you like to suggest updates through seller support?

Search Articles for “Brand Equity”

Search results as RSS You can subscribe to the search results RSS in order to be informed if something new is published on the subjects you are interested in. See all free Kindle reading apps. Engaging stakeholders through social networking: Brand equity and willingness to pay for condoms in zimbabwe Author s: Nam Yongsik Kwak Youngsik.

How is it measured? YearVolume 19, Issue 1, Pages – Business Horizons, 54, — Syed Mehdi Raza Xe Jalees. Journal Of Consumer Marketing. Health Promotion Practice, 11 1chernxtony El valor de la marca desde la perspectiva del consumidor. Learn more about Amazon Prime.


Submission » DergiPark

Brand X is of higher quality than other brands. Read more Read less. Ahuvia’Some antecedents and outcomes of brand love’, Marketing Letters, 17 279— The Journal of Consumer Marketing. Get to Know Us.

Click here to sign up. A tale of 4Ps and a B. Trimble and Nora J.

Search Articles for “Brand Equity”

Be the first to review this item Would you like to tell us about a lower price? Academy Of Marketing Science.

A Conceptual Perspective1 Author s: